Jetour UAE, through its exclusive distributor Elite Group Holding, has officially renewed its strategic partnership with Al Ain Football Club. This agreement extends the ongoing collaboration, which first began in 2024, from April 2026 through July 2028. The extension reinforces Jetour’s status as an official partner of the prestigious club, cementing a relationship that connects the automotive brand with one of the region’s most decorated sports organizations.
The agreement was formally signed during a ceremony in Al Ain on September 7, 2026, where leadership from both entities gathered to finalize the next chapter of their collaboration. Reflecting on the deal, Samer Costantine, Regional Sales Manager at Jetour, stated that the partnership reflects a mutual commitment to innovation and excellence. He noted that the alignment comes as the brand continues to expand its footprint across Al Ain and Abu Dhabi, allowing them to engage with the community through a club that embodies the same spirit of performance, adventure, and ambition as the Jetour vehicle range.
This partnership grants Jetour UAE sustained access to Al Ain FC’s dedicated fan base. Throughout the upcoming season, the brand will maintain a presence across the club’s digital platforms, match-day experiences, and various in-stadium activations. By aligning their identity with the team’s drive on the pitch, Jetour aims to connect directly with supporters who value high-performance standards.
A central feature of this renewed agreement includes a series of consumer engagement opportunities for fans. Throughout the season, Jetour UAE will host multiple raffle draws, providing supporters with recurring chances to win Jetour T2 vehicles. These activities are designed to boost the brand’s visibility both online and within the stadium environment, rewarding the loyalty of the club’s fan community.
Headquartered in the UAE, Elite Group Holding manages a diverse automotive portfolio including Jetour, SOUEAST, Zenvo, The Elite Cars, and ART Elite. The group operates an integrated ecosystem that covers premium retail, automotive distribution, ownership, and leasing solutions. Further details regarding the partnership and company services are available at elitegroupholding.com or by contacting 800-5-ELITE. The report also notes that the renewal was formalized at a signing ceremony held on September 7, 2026, in Al Ain, bringing together senior leadership from both organizations to mark the next phase of the partnership. The report also notes that visit elitegroupholding.com or call 800-5-ELITE, for more information. The report also notes that the alignment goes beyond geography.
